Exinda Networks: Incrementing the Quality of Experience
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Exinda Networks: Incrementing the Quality of Experience

CIO VendorAseem Parikh, Chief Strategy Office
In the Unified Communications (UC) landscape, though numerous factors impede its adoption, the principal cause narrows down to the network conditions and the ensuing poor quality of experience of UC applications. Enterprises lack the capability to correlate the key performance indicators of UC and business critical application with the network performance in real-time to effectively control the quality of experience. With the current emphasis on quality of experience, Boston-based Exinda helps enterprises realize the full potential of their UC investments by ensuring that voice and video applications perform optimally.

“We provide detailed recommendations to monitor and control the quality of experience of the UC application through our Exinda Microsoft Lync 2013 solution pack, a component of our core offering—Exinda Management Center,” says Aseem Parikh, Chief Strategy Officer, Exinda.

The solution has the ability to sense how network loads affect the UC performance, and intelligently prioritize and address issues in real-time. Parikh emphasizes on addressing issues in real-time since at a later stage, the network transient issues would have totally changed and correlating the issue whether it was a video or voice call having poor quality would prove to be difficult to determine.

In addition to the ability to detect and respond to issues in real-time, the solution’s built-in diagnostic pieces can zoom in on an application which is performing subpar; it could be UC video, voice, or app sharing as an application and evaluate them separately. Based on the performance reports generated, the solution ensures appropriate sharing of resources based on the dynamic policies assigned by Exinda’s recommendation engine. “The Exinda Microsoft Lync2013 solution pack goes deeper from the application all the way to the network, and correlates data from the application's key performance indicators provided to us through the LyncSDN API as well as the network data which we capture in real-time,” explains Parikh.

We are bridging the gap between the network and the application domain, offering recommendations and diagnostics which are related and pertinent to that application


This creates a unique perspective, which melds these two layers together and provides in-depth recommendations and visibility into the product.

In a nutshell, the solution offers an end to end holistic visibility of applications, and the health of the IT infrastructure and the network. “We are bridging the gap between the network and the application domain, offering recommendations and diagnostics which are related and pertinent to that application,” says Parikh. He attributes their biggest innovation to be the data recommendation and correlation engine.

Exinda is squarely focused on addressing the need of the agile enterprise with more than 4000 customer’s world over reaping the benefits. In a particular instance, a client in the CPG arena is utilizing the services of AT&T for hosting their Skype for Business service. Having moved from legacy systems to Microsoft Lync, the client identified a control, visibility and reporting gap in the tool set that was provided to them by their service provider. This is addressed by the Exinda solution. “Exinda has application signatures which recognize each sub element of Lync, voice, video and chat and desktop sharing, through which we have helped the customer build a dynamic policy set that drops each flow type into an appropriate virtual circuit that ensure reliable voice. We throttle video flows such that desktop videos does not squeeze out machine critical business applications such as SAP and Oracle,” adds Parikh.

On its innovative journey ahead, Exinda is rallying around cloud application and control and is set to bring forth virtual offerings in cloud market places such as AWS and Microsoft Azure. “Our focus is on to build deep stacks around key mission critical enterprise applications starting with UC, onto Office365, SAP, Adobe Creative Cloud and Salesforce.com,” concludes Parikh.